Success Stories
A pipeline protest became a front for activists who leveraged a legally permitted process into a campaign against fossil fuels. We were hired by this Fortune 500 company to restore facts and perspective to the discussion in North Dakota. We employed a strategy of Television and Radio advertising, Special Events, and digital media to clear up confusion, dispel myths, and show company leaders to be empathetic and responsible. Our efforts, after the protest ended, extended to a giveback campaign and telling the story of the economic benefit of the pipeline. We featured the CEO of the company to deliver heartfelt on-camera messages that company officials say helped turn the tide in North Dakota. We continue to advise Energy Transfer Partners with ongoing affairs.
AARP of North Dakota wanted to get its advocacy message out to a large audience. They knew of the power of our radio properties and connections with elected officials but needed to gain acceptance with an audience that typically favors a different political philosophy. We put AARP on selected programs to discuss mutually selected issues that would play well to a statewide audience of state and community officials and influential thought leaders. While they recognize that many of our listeners would have different political opinions than the AARP, they highlight areas of common ground and use the partnership to do some valuable branding. AARP leaders tell us of tremendous impact and positive feedback, and the company remains with us as an ongoing client.
State issues threatened to decrease funding for a key economic incentive that had benefitted one of the counties in the oil producing Bakken region, and its largest city. We were hired to tell the story of how these incentives had been a profitable investment for the state of North Dakota, and worthy of continuation. We used a combination of town hall events, radio messaging, and conversations at the state capitol to illustrate the benefits of this program. The funding was extended, and we continue to advise the city and county as clients.
A growing private university set lofty goals to become one of the state's premier higher education institutions. We were hired to promote the school's programs and amenities, and to implement a virtuous leadership series on campus, where regional business leaders with a mind for corporate responsibility and ethics, would be honored on campus. This program provided the school's business students with some real world corporate lessons, while building relationships with executives that the school wished to meet. The University continues to be a client, working with us on new initiatives.
